I won't be ordering myself, however. The price is not bad, but the mandatory $5/month for a year subscription to a Personal Genome Service is not my cup of tea.
I am all for choice, and for people being able to choose what they want. Personally, I want a few hundred thousand SNPs without any of the trimmings.
I don't want some intermediary to provide me with Relative Finder matches until I stop paying them a fee. In fact, I'm not interested in finding relatives at all, I already know who they are. I am not interested in personalized health reports, because, frankly, the results of health information you can get from a personal genome test is tiny. I am not interested in 23andMe's ancestry analysis, because mine and that produced by other dilettantes is, frankly, more cutting edge.
So, hopefully, a company will realize that there's money to be made by people who want to get their DNA genotyped and interpret it themselves using freeware community resources and networking. Until that happens, feel free to use every available option, including the great 23andMe sale, but count me out.